Content principles.
Good content happens by design, not by magic. These principles help to create and keep good content for websites, social media, apps, e-newsletters and other online channels.
I consider them best practice, developed over years of getting things right, and wrong. Just like the web itself, they’ll be ever-changing. Updated as new technology is invented; improved as new theories are worked out.
Content is the text, images, audio, video and other information you publish online. We keep good content because it promotes products and serves customers. It’s the low-cost solution your business has been looking for.
Keeping content is rarely confined to one person or department. It’s part customer service, part communication, part marketing. It needs experts from all backgrounds to provide advice and convey helpful solutions. We all have a stake in getting it right, here’s how…
Strategy.
This is an overarching approach to content. It helps business leaders align online aims with business needs and goals.Manage.
The day-to-day approach for managers handling content to keep up-to-date and on top of the workload.Produce.
The hands-on creation process. How content is sourced, written, edited, adapted, combined and displayed.
